Tuesday, September 22, 2009

Free Realms demographics

We learned a few things about Free Realms from John Smedley's keynote at GDC Austin last week. While he didn't give numbers for the number of concurrent players or how many people make up the fifty percent of in-game store users who make a purchase, he did reveal some user demographics.

From Xemu's blog, AGDC 2009: Smedley on Free Realms:




Free Realms player age
Age
%
Under 13
     51
13-17
29
18-24
12
25-34
5
35-44
2
Total
99

More after the jump.




Free Realms player gender
Gender
%
Male
     67
Female
33





Free Realms store sales by gender
Gender
%
Male
     32
Female
68

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