From GameSpot, Free Realms PS3 due mid-2010, EyeToy support 'likely':
- The biggest surprise to the developers is that while two-thirds of the audience is made up of boys, two-thirds of the [microtransaction] purchasers are girls.
- 75 percent of the game's traffic is driven by TV.
- The company is so pleased with the product that it's preparing another product along the same audience-expanding lines
- Quote: "There are some upsides to kids. They don't call customer service, almost ever. And they don't talk on the forums."
- Free Realms players now play for about 20 minutes per session.
- "We found very quickly that kids had their own way of playing a game, but we also need a way to monetize them" said Smedley. "...Commerce to kids is hard -- a lot harder than we thought it would be."
- "Because kids' mind [s]hare is so constantly inundated with new games, new things on TV, it's literally necessary to remind them [about the game] on a daily or weekly basis," Smedley says.
- "We've instrumented literally every single aspect of Free Realms in ways that few if any game has ever done," Smedley says. "We report every click every person does when they register."
- [The collected data is analyzed by a] team of five full-time data crunchers
- 51 percent of Free Realms gamers are under 13, with around 75 percent under 18.
- the company erred early on in giving too much free content away when the game launched
- the company is working on a PlayStation 3 console version of “FreeRealms” due out sometime in the middle of 2010 and is also planning a Facebook-based online game.
- Peak pop around 5:30 PM. Huge spikes when TV commercials run. Commercial = 5 mins later in game. These are not just new customers but returning ones, need to remind them to come back!
Update 1: Added a few bullet points.
Update 2: And another.