Free Realms demographics

We learned a few things about Free Realms from John Smedley's keynote at GDC Austin last week. While he didn't give numbers for the number of concurrent players or how many people make up the fifty percent of in-game store users who make a purchase, he did reveal some user demographics.

From Xemu's blog, AGDC 2009: Smedley on Free Realms:

Free Realms player age

Age	%
Under 13	51
13-17	29
18-24	12
25-34	5
35-44	2
Total	99

More after the jump.

Free Realms player gender

Gender	%
Male	67
Female	33

Free Realms store sales by gender

Gender	%
Male	32
Female	68